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What's Happening — southmain

Week 3.5

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I debated not doing a post this week because so much of the work has been behind the scenes: setting up the alarm system, ordering more product, getting insurance, and most of the things I saved for next to last since I didn't really want to do them. However, progress has been made for sure, and that better be the case because I officially open one week from today. I really should have taken pictures of the spare room so that you could see the difference in having it crammed with work and now, with a large portion of it...

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Week two progress

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This update will not show the same dramatic transformation of the last post, but lots of progress has been made nonetheless. The main changes at this point are the floor is completely painted gray, the King Cotton wallpaper has been installed on the back walls, and some furniture has been moved in. I also hung faux boxwood panels on the cash wrap so that it looks almost like a hedge that I'll stand behind. I thought it would be nice to have something with texture and color that wasn't another pattern or something that would detract from the wallpaper.  ...

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Week one progress

DIY downtownmemphis memshop southmain store TCB

I would like to start with just a little piece of advice. If you're ever thinking about painting a room red, please rethink it. Not just for yourself, but for the next person who may want to paint it and will have to prime 2 coats first. In all seriousness, color theory states that red advances toward you, making it very easy to see. That is why stop lights and stop signs, buttons on remotes, warning labels, etc. are red. It gets attention, and for me I wanted my products to get more attention than the walls, so I decided...

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MEMFix Film Row!

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As you know Southern Creed has been chosen as one of the next shops in the MEMShop program to open a storefront in the coming weeks. A part of that is participating in a pop up to announce my business at the MEMFix event on Saturday, September 24th from 11-5. MEMFix is an organization that seeks to revitalize neighborhoods by engaging the communities surrounding them and improving the area with things from bike lanes to retail business. This will be its 7th incarnation, and will take place on Film Row, named for its earlier use as a distribution hub for...

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downtownmemphis memshop southmain store

A few months ago I applied to a program called MEMShop ( which provides services and rent subsidies to small businesses seeking to open retail locations. I had thought about it for a time, since some of my products are still sold only direct and not wholesale because of the huge cost to make them, but I was discouraged by the long commercial leases of 3 - 5 years. Under this program, I will be able to lease a space for 6 months to 1 year instead, while I determine if I want to go ahead with keeping a retail...

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